Why does a specific business become one of your favorites? Is it a quality product? Or maybe they always have the best service, helping you resolve concerns the minute they come up.
With growing online demands and the amount of data being collected each day, consumers are realizing how seriously they should take the security and privacy of their information.
As a business owner, it’s your goal to give your customers a positive experience so they keep coming back. The pinnacle of success is when you create that loyalty between your product or services and the customer.
What Do Customers Look for in a Modern Business?
Digital assets have changed the way we do business. Whereas before, customers trusted your word and face-to-face promises, now they want convenience, quick customer service, and company values that match their own.
In a study with 1,000 North American consumers, McKinsey and Company found that no industry had a customer trust rating of over 50% when it comes to data protection. Consumers don’t believe that companies are doing all they can to protect their information from data breaches.
And no wonder: McKinsey and Company found that in two breaches at a major corporation, over 3.5 billion records were made public. Customers are giving you all their most private information, from banking numbers to health records, and they need the assurance that you are doing all you can to protect it.
What Role Can Your MSP Play to Help You Meet Customer Needs?
Your managed service provider (MSP) is a major partner in your goal to build customer trust. An MSP can do more than just fix your network when it goes down or find you new hardware (although they’re great at that).
With the right tools, an MSP can help you improve customer service, better protect customer data, and craft policies that meet the expectations of today’s consumers.
You’ll also have the ability to create a customer experience that exceeds expectations, with quick service options for when something does go wrong. Your MSP will help ensure that your IT infrastructure is updated and running smoothly so you can develop brand loyalty.
What Technology Solutions Can Help Build Customer Trust?
Your MSP can provide you with the latest technology to ensure that your customers’ data is secure and private:
24/7 Proactive Monitoring and Alerts
With 24/7 monitoring, your MSP can detect any potential threats to your system in real-time and act quickly to alert you of any security issues.
Regulatory bodies have set up compliance regulations to help ensure the safety of customers’ data. With the right security solutions in place, you can avoid costly fines and assure your customers that their data is safe with you.
Data Privacy & Protection
Utilizing the latest in encryption and other security measures, your MSP can help you keep customer data safe. This includes access control capabilities, as well as secure storage solutions for any sensitive information.
From antivirus software to firewalls, you can keep your systems secure and up to date with the latest cybersecurity solutions. Not only will this protect customers’ information, but it will also help reduce the risk of a data breach from human error.
Build Brand Loyalty With Stability Networks
You started your business because you had a solution to someone’s problem. That’s why we started Stability Networks—we felt like the IT world needed better customer service and long-term strategy.
We won’t just monitor your network; we’ll help you create a plan to ensure that your customers trust you and know that their data is safe. Schedule a consultation to talk about your current IT support and learn how our team can help you get more out of technology.